Advertising disclosure

Commercial content must be distinguishable from editorial comparison information.

Sponsored content

Sponsored content should be labelled before a visitor reads it and should never be presented as an editorial ranking.

Referral or affiliate links

Some links may be commercial or referral links. Where applicable, the publisher may receive compensation when a visitor contacts or purchases from a provider.

Commercial placements

A paid placement must not be described as “best overall”, “number one” or a trust score.

Editorial content

Editorial profiles and comparison fields should be based on the stated methodology, regardless of commercial relationships.